Optimize Player is a smart video hosting and marketing platform trusted by more than 1000 businesses across the globe.
We were served with a pretty challenging task to create an easy to use and informative product marketing website that will become a decent competitor to all the alternative solutions, which have already established themselves on the market. For this to happen, we focused on making the design look professional, clean and trustworthy by taking advantage of numerous custom illustrations that are both feature-oriented and eye-catching.
“Always listen and ask questions. The design is a two-way street”
Although product marketing websites may seem to be pretty straightforward to design, it is always wise to have a solid structure behind. The best way to have it accomplished is to do the wireframing in the first place. That’s exactly what we did to thought the UX through, thus making sure that after the UI magic the whole website would not only be appealing to the eye but will also serve all of its business purposes.
Illustrations are worth a thousand words. They are like that glue, which helps holding the attention of your website visitors and makes them remember the site. We aimed at creating something truly inspiring and functional to highlight the most important benefits of each and every feature to convert website visitors into service users.
We put our hearts, minds and souls into even the smallest design details to create a unique mix of informativeness, professionalism and visual appeal that can be enjoyed by every website visitor.