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Inventure
Inventure

Inventure Empathy

Inventure Empathy

Inventure is an AR-based mobile game designed to help people develop empathy and emotional awareness as an indirect result of an immersive and fun experience, just like getting exercise in Pokémon Go. While the game was being developed, our task was creating a compelling and engaging sign-up experience to collect email addresses and get people to join the new game.

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Mental Health awareness

Mental Health awareness

The rise of mental health problems amongst teens is at an all-time high. The world needs a solution that speaks their language and is built within a medium teens enjoy most, games. And it's not just any game, it will combine alternate reality (completing tasks in the real world), interactive fiction, AI, AR and social media. All elements teens enjoy most.

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Fitzsyke, front-end developer at Zajno
Fitzsyke front-end developer at Zajno
As the experience was meant to trigger a strong emotion, the visual and audio content was so intense that it was a bit emotionally challenging to spend weeks interacting with it. Nevertheless, the project was so fascinating that it was totally worth it.
Empathy
Empathy
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The art of Intrigue

The art of Intrigue

Our goal was intriguing potential users and allowing them to frictionlessly fill out the shortest sign-up form ever (email capture, get it?). So, we built the sign-up experience around the main character, Pythia: an AI-based girl from the future, whose goal is saving the world, and she needs help. The experience we designed and developed aims at getting people to empathize with Pythia and do what’s possible to help her out.

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