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bZx

bZx network Fair play

bZx network Fair play

bZx is a fintech startup who created a protocol that powers decentralized margin trading, allowing safer lending, cheaper trading and more liquidity. What bZx were after wasn’t just a nice storytelling illustrative website (lots of people already have that), they also wanted a significant dose of wow-factor. And that’s what sparked our interest!

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And so The story goes...

And so The story goes...

We tasked ourselves to create ultimate storytelling by discovering a metaphor that could be flexible enough to illustrate all necessary website components, uniting them into a single story. Our goal was to make a set of animated illustrations that together formed a monumental, complex mechanism, seamlessly expressed across all elements of the website.

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Kyle Kistner, CVO at bZx
Kyle Kistner CVO at bZx
Great work guys. I’m really blown away! In my estimation we have possibly the best website in the industry now. This was some serious world class work. We’re glad we decided to go with you.
bZxbZx
bZxbZx
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...Meaning Lingers on

...Meaning Lingers on

In this project graphics was the core, the underlying structure of the story we were telling. And it wasn’t just a set of illustrations, that was a whole illustration body large enough for became the website itself. The use of visual metaphors allowed us to make the illustrated processes easy to understand, integrating them all in a clear narrative chain that smoothly came to life owing to programmed animations.

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