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Normal Now Electric cars

Normal Now Electric cars

  • Brand

    Electrify America

  • Timeframe

    1 month

  • Awards

    Awwwards x 1

    CSS x 4

Designing an informational website to popularize zero-emission vehicles

Normal Now is a campaign launched by Electrify America – a leader in fast-charging for electric cars – that aims to introduce and normalize zero-emission vehicles. Our task was to make a quirky and snazzy website in the 90’s style to promote the campaign which we did in partnership with Idol. Zajno’s role was to design and animate the website while Idol created the concept and developed it.

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Normal Now
Normal Now

People scratched their heads when the computer and cell phone were introduced…

The “Normal Now” campaign draws comparisons between “new technology” of the past – including cell phones, smart watches and online dating – and electric vehicles, the transportation method of the future. The campaign explores how scary previous forms of “new technology" were at first and reinforces that – just like EVs – while it may have seemed weird at first, it’s normal now.

Normal Now
Normal Now

Slipping a modern educational website into a snazzy 90’s wrapper

Our task was to create an extraordinary, eye-catching website with smart motion design, delicious interactions, parallax and smooth transitions. According to the concept, the website had to be designed in the distinctive aesthetic of the 90’s when first sites started to emerge. Since the website had to articulate the “weird at first, but normal now” idea, we decided to combine retro elements with modern interface. We researched what first websites looked like using Internet Archive and tried to recreate the same mood and character. Besides drawing inspiration from those websites and blogs, we also borrowed some distinctive elements such as gifs, banners, fonts and font effects.

Normal Now

“Zajno’s animation skills really brought the concept to life in ways that were key to Normal Now’s development.”

Scott Pargett, Co-Founder and Creative Director at Idol

Normal Now
Result

What is the result?

  • Took a step towards a greener future

  • Collaborated with a major auto brand

  • Gained a deeper understanding of 90's aesthetic

  • Created retro styled gifs and other visuals

  • Implemented cutting-edge interaction design

  • Won 1 trophy on Awwwards and 4 on CSS Design Awards

Normal Now

Awards & Recognitions

  • Normal Now
    Awwwards

    Honorable Mention

  • Normal Now
    CSS Design

    Special Kudos

  • Normal Now
    CSS Design

    UX Design

  • Normal Now
    CSS Design

    UI Design

  • Normal Now
    CSS Design

    Innovation

Normal Now

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