8finance Crypto Entry

As for branding, it was one of the most complex projects. Our illustrator Sofy and designer Vlad brainstormed logo concepts and created a logo assembled from different parts. The moving figures mixed with the meditative design coined a new direction and became the project's fundamental idea. Meditative design is a vital secret of the website. All the elements evolve smoothly and are harmoniously connected with others. Generally, crypto is associated with something stressful, but this website is a place to convey the opposite — lightness, easiness, and simplicity. Several concepts were presented to the client, and we saved the idea of the number '8': eight components of a successful currency, according to the company's philosophy. There are two coins in the middle, 8F, and 8B. There is an interaction option with the website in terms of implementing new features. In other words, the website isn't empty, and you observe the well-developed animation on the main page. Next, page scrolling: the more you scroll, the closer you are to solving a puzzle. One, two, three, four - and you can see an 8f logo. If you gradually familiarize yourself with the information, you will find your coin or result on this product in the end.

Overall, this project was about teamwork in its purest form: while Vlad made a wireframe of the site, Sofia did sketches of the logo and illustrations simultaneously. The whole team sees the full concept. While someone throws an idea with an aesthetic question, the other person understands how it will be implemented technically. Everything was done in close collaboration with 3D designers; as a result, the work process was smooth, quick, and transparent because we were on the same wavelength. The project was done with the help of Figma, Photoshop Illustrator, and Blender for initial 3D concepts.