Altruus is a premier giving app that allows people to give gifts to the friends and family they are connected to via social media networks.
What makes this project special for us is that we were tasked to create an entire ecosystem, in which people and businesses would interact easily and effectively. To make it happen, we embraced a holistic vision to the design process and came up with two interconnected applications each focused on the needs of the particular target group.
“Zajno team possesses a deep understanding of human behavior and interaction with design and technology to produce usable designs that encourage and empower people to engage and interact.”
Francisco Bonilla Kuhlmann, Co-Founder and CEO at Altrüus LLC
To achieve smooth and intuitive interaction across multiple devices and environments, we did thorough industry research to figure out what each side values most. We also paid particular attention to user flow mapping, wireframing and prototyping to ensure that Altruus apps become part and parcel of users’ daily life.
User onboarding is one of the most important parts of customer journey. When done properly, it provides a massive leverage to boost app’s retention figures. That’s exactly the reason why we tackled this task creatively and came up with custom animated illustration to engage users right from the first launch of the app.
We worked closely with the Altruus team to accomplish our ambitious goal of popularizing gift-giving habit and making this world more altruistic, where by giving, people receive. At the moment, both applications are at the final stage of the development process and their release is expected in the near future.